PRIVACY STATEMENT FROM ACTION AUTO PARTS

Overview

Action Auto Parts is committed to respecting the privacy of our users. We strive to provide a safe, secure user experience. This Privacy Statement sets forth the online data collection and usage policies and practices that apply to the our web site and in general to information we collect in any other fashion.

Your data will be stored and processed in accordance with the Federal Laws of the United States and the State of Rhode Island. The information we gather on our website may be shared within our affiliated warehouse distribution network as required solely for the purpose of delivery of the products and services we offer or in order to undertake analysis of our database such as aggregate profiling of our registered users. "Affiliated companies" means entities that control, are controlled by, are under common control, or that maintain an appropriate professional relationship with Action Auto Parts for the purpose of serving our customers here on this website.

Our website contains links to other Web sites for the purposes of assisting you with your search for replacement auto parts required to service a specific vehicle. We do not control any of these companies to which we attempt to provide an informative referral. We are not responsible for the privacy policies or practices of other Web sites to which you choose to visit from our Site(s). We encourage you to review the privacy policies of those other Web sites so you can understand how they collect, use and share your information.

Collection and Use of Information by Action Auto Parts

In some areas of our website, we request or may request that you provide personal information, including your name, address, e-mail address, telephone number credit card number, social security number, contact information, billing information and any other information from which your identity is discernible. In other areas, we collect or may collect demographic information that is not unique to you such as your ZIP code, age, preferences, gender, interests and favorites. Sometimes we collect or may collect a combination of the two types of information. Examples of areas on our website where we collect personal or combined personal and demographic data are pages where you can open an account with us, sign up to use a special service or to purchase a product from us.

We also gather or may gather certain information about your use of our Web site, such as what areas you visit and what services you access. Moreover, there is information about your computer hardware and software that is or may be collected by us. This information can include without limitation your IP address, browser type, domain names, access times and referring Web site addresses, but is not linked to your personal information.

We may sometimes afford you the opportunity to provide descriptive, cultural, behavioral, preferential and/or life style information about yourself, but it is solely up to you whether you furnish such information. If you do provide such information, you are thereby consenting to the use of that information in accordance with the policies and practices described in this Privacy Statement. For example, such information may be used for the purpose of determining your potential interest in receiving e-mail or other communications about particular products or services.

If you choose to use our referral service to tell a friend about Action Auto Parts, we will ask you for your friend's name and email address. We will automatically send your friend a one-time email inviting him or her to visit our website. We do not store this information for repeated solicitation.

Our Use of Your Information

We use the information we gather on our Web site, whether personal, demographic, collective or technical, for the purpose of operating and improving the Action Auto Parts site and affiliated sites, fostering a positive user experience, and delivering the products and services that we offer.

If you have provided consent for us to do so, we may also use the information we gather to inform you of other products or services available from us or our affiliated companies.

We may use your contact information in order to send you e-mail or other communications regarding updates at our Web Sites, to contact you about your opinion of current products and services or potential new products and services that may be offered. We may also provide additional communications, promotions and information on new product offerings which may be of interest to you. The nature and frequency of these messages will vary depending upon the information we have about you.

In addition, you may receive free informational newsletters from us relating to topics that may be of special interest to you.

We have areas on our Web site where you can submit feedback. Any feedback you submit in these areas becomes our property, and we can use such feedback (such as success stories) for marketing purposes or to contact you for further information.

Choices Regarding the Disclosure of Personal Information to Others

We do not disclose your personal information to third parties, or your combined personal and demographic information or information about your use of our Web site (such as the areas you visit or the services you access), except as set forth below:

  • 1. We disclose information to third parties if you consent to such disclosure. For example, if you indicate that you would like to receive information about the opportunities, products or services of third parties at the time you register for an account, we supply your contact information to others for the purpose of sending you e-mail or otherwise communicating with you. We use data we have about you (such as the interests and preferences you have expressed) to determine whether you might be interested in the opportunities, products or services of a particular third-party.
  • 2. We disclose information to companies and individuals we employ to perform functions on our behalf. Examples include hosting our Web servers, analyzing data, providing marketing assistance, processing credit card payments, and providing customer service. These companies and individuals will have access to your personal information as necessary to perform their functions, but they may not share that information with any other third party.
  • 3. We disclose information if legally required to do so, if requested to do so by a governmental entity or if we believe in good faith that such action is necessary to: (a) conform to legal requirements or comply with legal process; (b) protect our rights or property or our affiliated companies; (c) prevent a crime or protect national security; or (d) protect the personal safety of users or the public.
  • 4. We disclose and transfer information to a third party who acquires all or a substantial portion of our business, whether such acquisition is by way of merger, consolidation or purchase of all or a substantial portion of our assets. In addition, in the event we become the subject of a bankruptcy proceeding, whether voluntary or involuntary, we or our trustee in bankruptcy may sell, license or otherwise dispose of such information in a transaction approved by the bankruptcy court. You will be notified of sale of all or a substantial portion of our business to a third party via email or through a prominent notice posted on our Web site.

Use of Cookies

We use "cookies" to help personalize and maximize your online experience and time online. A cookie is a text file that is placed on your hard drive by a Web page server. Cookies are not used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to your computer, and can only be read by a Web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize some of our web pages, or register for services, a cookie helps us to recall your specific information (such as user name, password and preferences). Because of our use of cookies, we can deliver faster and more accurate results and a more personalized site experience. When you return to our website, the information you previously provided can be retrieved, so you can easily use the features that you customized. We also use cookies to track click streams and for load balancing.

You may have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline all cookies if you prefer. Alternatively, you may be able to modify your browser setting to notify you each time a cookie is tendered and permit you to accept or decline cookies on an individual basis. If you choose to decline cookies, however, that may hinder performance and negatively impact your shopping experience on our Web site.

Use of Web Beacons

Action Auto Parts Web pages may contain electronic images known as Web beacons (sometimes called single-pixel gifs) that allow us to count users who have visited those pages and to deliver co-branded services. Web beacons are not used to access your personally identifiable information; they are a technique we use to compile aggregated statistics about our Web site usage. Web beacons collect only a limited set of information including a cookie number, time and date of a page view, and a description of the page on which the Web beacon resides.

You may not decline web beacons, however, they can be rendered ineffective by declining all cookies or modifying your browser setting to notify you each time a cookie is tendered and permit you to accept or decline cookies on an individual basis.

Access to and Modification of Your Information

You may review, correct, update or change your online account information at any time. From your online account you may also opt out of receiving newsletters and certain other information from our Web site.

To change your account information, simply log into your account, go to your Account Profile, review your account information and, if you wish, edit it with the options provided.

We retain indefinitely all the information we gather about you in an effort to make your repeat use of our Web site more efficient, practical, and relevant. Of course, you can delete or request for deletion your personal information stored within our online database. In this event, we must store as required by local and Federal laws only information captured for the purposes of fulfilling and delivering an order or orders to you.

Security of the Personal Information

We have implemented commercially reasonable technical and organizational measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration or disclosure. However, we cannot guarantee that unauthorized third parties will never be able to defeat those measures or use your personal information for improper purposes.

When you place an order online, your credit card information is protected through the use of encryption, such as the Secure Socket Layer ("SSL") protocol. SSL makes it difficult for your credit card information to be intercepted or stolen while being transmitted. We use a service company to process its credit card transactions.

Children

Action Auto Parts is not intended for children under 18 years of age. We do not knowingly deliver purchased goods or collect personal information from children under 18.

Website Ownership

This website is owned by Action Auto Parts and operated within the State of Rhode Island. Please see our TERMS & CONDITIONS OF SALE for additional information about doing business with us here online.